Even though traditional businesses have been run in brick-and-mortar stores, many companies are turning to ecommerce to make money instead of focusing on a physical storefront. With proper utilization of the online ecommerce market, a business can transcend borders, continents, and peoples to access a much larger customer base. Truly, there is no limit to the capabilities of a business that makes use of ecommerce platforms.
But before you can start to properly utilize ecommerce to make money, you need to decide which strategies you’ll use. What tools are you going to incorporate into your business? There are many ecommerce tools and strategies out there to help you make money with ecommerce, but you need to make sure to use the right tools for you and your business.
Don’t worry about having to do all that tedious research yourself; we’ve done it for you! We’ve outlined some of the best strategies for utilizing ecommerce today, so keep reading to learn all about the different tools and methods you can use to make money with ecommerce.
Use Ecommerce Marketing Tools
One of the most effective strategies for making money with ecommerce today is to use tools specifically created for this purpose. Ecommerce tools are generally broad platforms that can be used to promote your product, message, or service to a wide base of a potential customers.
Some of these tools include social media advertising, text marketing, email campaigns, Google ads, and SEO marketing tools. Each of these ecommerce tools comes with their own pros and cons, but they can all be effective when used in the right circumstance. Let’s take a closer look at the benefits of using each of these.
Social Media Advertising
This is a major one, and it’s likely one you’ve already heard of. The vast majority of people today have used social media at one point or another, whether it was to send messages to a friend or family member, to check up on someone else’s life events, or to post about your own.
No matter what people use social media for, it’s nearly impossible not to see an advertisement for something while using a social media platform. This is the power of social media marketing, that with a well-placed ad, you can potentially reach thousands upon thousands of potential customers with a single ad.
Many social media platforms also offer tools for targeting specific demographics, making it even easier to reach your target demographic. For example, with the Facebook leads ad tool, you can quickly and easily populate lead information into an ad to reach a target group. This will make it that much easier to make money on your ecommerce site.
Even though text marketing can be less conventional as a means for promoting your ecommerce site, it is still an effective tool in many cases. One of the most important things you need to grow your business is customer contact information. You can do a lot with contact info, including:
- Coordination of your workforce: Text can be an easy and effective way to contact your workforce. If you need to send a mass communication, texting can be a great way to do this.
- Event Advertising: Text is a great way to spread the word about an event you may have going on your ecommerce site, making sure as many of your customers know about the promotion as possible.
- Customer Service: Texting is a great platform for conducting customer service, as you can easily send text notifications for the arrival of shipments or for answering any questions and concerns they may have.
These are just a few of the ways you can utilize text marketing to make money with ecommerce, but there are many more potential applications for it.
Another tried and true ecommerce tool is email. Nearly everyone has an email account these days, so if you want to reach a large demographic, email can be a good way to do it. Research has pointed to email as being one of the highest conversion methods for ecommerce marketing, finding that a high percentage of people click through on email advertisements.
Email campaign click through rates have even been proven to be higher than those of social media advertisements, making it that much more of an attractive option. While many social media users may just scroll past your advertisement, it’s harder for them to do that in their email. They’re already in the mindset of opening emails if they’re checking their inbox, so they’ll be more likely to view your ad.
Finally, email campaigns are easy to track, making this a good tool to use to track numbers and conversion. Of course, to make money using ecommerce, you’ll want the highest click throughs and conversions possible, so being able to easily track these metrics is an added bonus.
We’ve all seen the advertised websites pop up at the top of a set of Google search results, right? Well, this can actually be an incredibly effective tool to help promote your ecommerce. These ads appear at the top of the list of search results, and are targeted specifically toward keywords related to your business.
Because most consumers like to conduct research on a product before making a purchase, it can be extremely valuable for your site to appear at the top of the search results. These consumers will be searching for your specific product or service and will be more likely to click on your site’s link to see what you offer.
Increase your brand exposure by using Google ads today, and watch your profits rise at the same time!
Similar to Google ads, having a high SEO score for your ecommerce site is important. The higher your ranking on Google, the higher your site will appear in the list of search results. This is important because research has shown that the majority of Google users don’t look past the first page of search results when looking for something. Essentially, if your site isn’t on the first page, then your site will not be getting as much traffic as it could be if it ranked higher.
As such, the proper use of SEO can generate a lot of traffic to your site. More traffic means more potential customers and more money made from your ecommerce product or service. The only drawback is that with ever-changing algorithms, it can be a headache to keep your website’s SEO ranking high. But even with the time commitment, it’s worth it!
Different Ways to Make Money with Ecommerce
Now let’s take a look at different kinds of ecommerce that you can make money from today. One of the biggest ecommerce platforms right now is blogging. Plenty of big blogging sites that get high levels of traffic are able to make a lot of money from ads and affiliate links. It works like this: the more people come to your blog to read your articles, the more they’ll see or click on the ads on your site. You get money from advertisers from this.
You can also reach out to sellers and offer to include affiliate links, which are links to their product from your blog. If your readers click the link and make a purchase, you’ll get a small commission from this sale. Taking all of these sources of revenue into account, blogging can be a great way to make money with ecommerce.
The other obvious option is to run a website that offers products or services to visitors. You’ll gain revenue by selling your product or service, by gaining subscribers to your services, and also by advertisements and other deals. And just like with blogging, the more traffic your site generates, the more potential there is to make money.
With either of these options, you’ll want to follow our ecommerce marketing tips and strategies above to maximize your revenues.
Ecommerce has become a huge market in recent years, especially with the new focus on the digital marketplace over the physical. More people are reading blogs, shopping online, using search engines, streaming content, and using social media than ever before. Now is the time to capitalize on this massive market and start to make a profit. All you need is an idea, a product, or a service to sell, and some good ecommerce strategies to help you along the way.
The information outlined above should give you a good head start on what direction you want to take your ecommerce site, and what strategies you think will work best for your particular angle. Remember, what make work great for one website may not work so well for another. It can take some trial and error before you find what works best for you, so don’t give up!