How to Make Money with SEO

One of the many great ways to earn money online is by learning SEO. Once you’re well-versed in SEO strategies and tactics, you’ll be equipped to rank your own websites for higher levels of traffic, or to help others rank their websites high. Either way will help you make money by using your SEO skills.

If making money online with SEO has you intrigued, then this is the article for you. We’re going to examine ways to make money with SEO skills, how to learn SEO, and how the process of making money from SEO works. Keep reading to learn all this and more.

What is SEO?

SEO stands for Search Engine Optimization. It’s essentially the process of optimizing a website to appear higher in search results on popular search engines like Google, Yahoo, or Bing. SEO has become a highly valuable skill in recent years because the higher a website ranks on searches, the more potential that website has for making money.

Many companies employ teams of SEO specialists to ensure their company website stays high on the search rankings, or individual website curators will sometimes hire SEO specialists to help them with their own site’s rankings. As you can see, SEO is a very valuable skill and is one that will help you make money in numerous ways.

Why is SEO Important?

As we’re sure you can imagine, many websites depend on high traffic to make money. So, the process of optimizing their search rankings will result in them making more money on their website. This applies to any kind of website, from blogs to dropshipping to corporate web pages. Everyone wants their site to show up before their competitors’ sites.

Because SEO is such an important skill, those who know it inside and out will be extremely valuable for companies to have around. Your skills as an SEO specialist will also help to improve the amount of money you can make on your own personal websites too.

Once you start to learn about SEO and how it works, you’ll be able to apply your new skills to multiple different niches and business types. You could land a job as an SEO specialist with a company, boost the money making potential of your own personal websites, or even do freelancing SEO work for others. These are just some of the applications you’ll find for your SEO skills.

How to Learn SEO and Market Your Skills

The process of becoming an SEO expert is fairly simple. It just takes dedication and time on your part, as well as determination to improve and learn continually. And as soon as you learn the basics, you’ll be able to start marketing your skills and continue to learn more at the same time.

The benefits of learning SEO include being able to increase search engine traffic and rankings for your own websites and client sites, saving on the costs of hiring external SEO expertise, and becoming qualified to get hired as an SEO specialist at a large corporation.

Starting out with no knowledge of SEO, the learning curve will probably be a steep one. There are just so many new concepts for you to learn at the start. However, once you learn the basics and gain a solid foundation of understanding, the process will become much quicker and easier.

You can expect your path to learn SEO to look something like this:

  • First understand the way search engines work and their content indexing process
  • Learn the basic marketing concepts behind search engines
  • Gain an understanding of what search engines rank high
  • Learn how to best optimize content quickly
  • Learn about offsite SEO and how to achieve important related metrics
  • Use the right SEO tools to help you optimize content
  • Put what you learned into action for personal or client websites

This is just a basic overview of a typical path to becoming an SEO expert, and you can expect yours to look similar.

Top Ways to Make Money with SEO

Now let’s take a look at the various ways you can start to make money with your new SEO skills. We’ve included the most popular ways to make money with SEO below, and we’ll examine each of them more in depth, including pros and cons.

Create an SEO Business

Every single website owner wants their site to rank higher on the search results. This is because it helps them make more money in one way or another. As such, many companies and individuals are constantly in need of trained SEO specialists to help optimize their website content for better rankings.

Here’s where you come in. By starting your own SEO business, you can start to get clients who are willing to pay a lot of money for optimized website content. Starting a company may not be for everyone though, as doing so will require a lot of time and energy. Running a business is hard work, even if it’s online.

Some pros of running your own SEO business include being able to consistently land monthly income from clients, a high revenue ceiling, and the fact that the SEO industry is steadily growing.

Some drawbacks of starting this kind of business include the time requirements of having to manage client expectations, slim margins when factoring in staff and overhead, and the need for other skills like hiring, team management, and others.

If you’re willing to learn the necessary skills and put in the required time and effort, you’ll see a great payoff. This is definitely one viable way of making money with SEO.

SEO Freelancing

Another popular way to make money with SEO is freelancing. As an SEO freelancer, you’ll have the freedom and flexibility to work when and where you choose, while also being able to pick and choose the parts of SEO that you’d like to offer as services.

If, for example, you really enjoy backlink building, you could market this specific skill to companies and individuals who need work done for backlinks. You could use freelancing platforms like Fiverr or Upwork, or you could simply try to source your own clients by reaching out to companies directly. This might be the harder approach of the two, though.

Overall, this is a great way to generate some part time income in a low stress way. Pricing will vary as well, as the longer you freelance and the more experience you get, the more you’ll be able to charge clients. Starting out, you probably shouldn’t expect to be able to charge as much.

Start a Blog

If blogging is your thing, you could always start your own blog and use your SEO skills to get more traffic to it. You’ll then be able to generate income from ads on your blog, sponsored content, and affiliate links.

This is a great avenue for those who may have a certain topic they’re passionate about and would enjoy writing about for an audience. It will require some writing skills, though, to produce quality content. As you’ll find while learning SEO, the quality of the content on a web page has a direct impact on its search engine rankings. Generally, the higher quality a page has, the higher it will rank.

You may also want to find a niche that get steady search traffic but isn’t too competitive. This way, it’ll be that much easier for you to get your blog to rank highly among your competitors.

Find Employment as an SEO Specialist with a Company

You could also just go the traditional route and find an SEO job with a company. Nearly all companies have need of SEO expertise nowadays, so you should be able to find a job fairly easily compared to other fields.

Typically, when working for an agency, you’ll be handling much larger projects than you normally would be as a freelancer, which can be exciting for some, daunting for others. This can be a great way to hone your SEO skills, but it can also be a high stress field. You may have to work long hours in a chaotic environment.

If this doesn’t bother you, you could make great money going this route. As an SEO specialist, you can expect to earn anywhere from around $40k to $100k per year.

Final Thoughts

With the increasing amount of business done in the digital space, SEO is becoming more and more important as a skill. Once you become an SEO expert, you’ll have the knowledge to optimize website content for yourself or for clients, and make money while doing it.

If you follow the tips we’ve outlined above, you should be able to start making money with SEO in no time. For all other questions about making money online, check out our other articles about ecommerce.

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