For both online businesses and brick-and-mortar stores, generating traffic to your company’s website is essential in the modern consumer market. A website is the digital face of your store or business and can be accessed easily by thousands at all times. All you have to do is get people to visit it, which can sometimes be tricky, especially if you don’t want to have to pay hefty ad fees.
Having an easy-to-navigate and beautiful website won’t necessarily gain you the level of traffic you’re looking for. You’ll need to employ some online marketing tools and tips to generate this traffic. If you follow the tips we’ve outlined below, you’ll see an increase in general traffic to your business’s site without any cost to you. Read on to learn about our 7 most recommended way to generate free traffic for your website.
Why Do You Want Website Traffic?
Some business owners may think all they need to make money is a good physical customer base or local promotions around where their business is located. However, the amount of people who visit your company’s website can have a direct correlation on how much money you can make. The more people who are visiting your website, looking at your products or services, and becoming familiar with your company as a whole, the more money they will end up spending on those services and products.
This process can be seen as a funnel of sorts, where potential customers are funneled into key stages of commitment to your business and its products or services. The top of the funnel is merely getting people to visit your website, which is often the easiest part. The middle stage is to build upon existing leads, which is basically making sure those who do visit your website are engaged in a meaningful way. The very bottom stage is to get them to choose your business out of all the competitors.
As you can probably imagine, if this process is followed all the way through by a potential customer, chances are they’ll be spending money on your business’s services and products. But the problem is starting the process of funneling, which can be a bit tricky, especially if you’re not willing to pay any money for ads or other methods of traffic generation. Not to worry though, we’ll take a look at some ways to generate free traffic now.
1 Optimize Your Google Business Profile
You know when you search for a restaurant or a store and google pulls up a selection of business pages for you to look through? Well, those business pages can actually drive a lot of traffic, and the best part is, they’re free!
Studies have found that google business listings that are optimized and fully fleshed out will generate more traffic than those that are just listed at the barebones level. You’ll want to list your business page with as much information as possible, as that will first make it easier for customers to find your store, get in contact with you for any questions, and visit your website if they’re interested to learn more.
To fully optimize your free google business page, you should be prepared to include a few key elements. These include photos, a link to your website, any reviews and ratings you’ve received, the category your business falls under, your hours of operation, your business phone number, and a handy answered questions section. Besides providing customers with helpful information, it will also help to spruce up your business page and make it look more appealing.
But why is optimizing your Google Business page a good option for your business? First and foremost, it’s completely free. It’s also fairly simple to set up and doesn’t require a huge time commitment. A properly set up business page will also allow you to show up on searches that are relevant to your business. All these things work together to increase the visibility of your business on Google, a platform where people are already primed to spend money. Lastly, customers will be able to easily leave reviews for the products they received from your business, potentially boosting your ratings, and making your business that much more attractive to other potential customers.
A few other things to consider with this free traffic driver is the boost to findability through mobile searches, which have become more common than desktop searches. Using visuals on your google business profile can help them to imagine how it feels to be in your store or navigate your website, which can be a huge plus. Searchers will also be able to interact directly with your business, which can increase the chances of obtaining new customers through engagement.
2 On-Page SEO
One of the best ways to drive more free traffic to your site is to improve your website’s ranking on google searches. The higher your website appears on the list of relevant search results, the more likely searchers are to visit your website. It’s been said that the majority of Google searchers never navigate past the first page of search results, making SEO more important in recent years than ever before.
A few of the many ways you can increase search rankings on your website’s landing page include writing concise and efficient meta descriptions and producing quality content for searchers to enjoy. A meta description is the brief description that appears below your website’s link in Google search results. Searchers are much more likely to click on a search result if the meta description tells them exactly what they will find by doing so.
Optimizing your on-page SEO can be a time-consuming process but is still completely free. It’s worth the time and effort, though, as good SEO is one of the highest contributing factors to website traffic.
3 Use Online Directories
Getting your company listed on an online directory or a review website can also be another way to drive free traffic to your site. Such business listings will usually have links to the websites of the businesses listed, allowing people to access your website directly from the directory.
If you get your business listed on a review site, try to make sure the reviews under your business listing are good ones. Good reviews will often instill trust in a potential customer and make them more likely to check out your services.
On top of all this, these online directories usually rank high on Google searches, so there’s a good possibility of your business listing appearing high on the search results rankings. Yelp is a good place to start if you want to try this route, as they’re one of the most reputable and trusted online directories around.
4 Utilize Backlink Building
Backlinks are links to your website from other websites, including blogs or other business pages. A well-placed backlink on another related business or influencer’s page can help generate free traffic to your site while also putting your company in front of a larger audience.
In addition to this, Google’s algorithms see backlinks and will trust your business more if it has been backlinked by other trustworthy businesses. A higher level of trust from Google will result in higher rankings, which will generate more traffic. Backlinks are also free and easy to set up, provided you have the connections in place.
5 Take Advantage of Social Media
As social media has seen a huge influx of users around the world over the past decade, more and more people pay attention to what’s posted on their platforms of choice. Making regular posts about your business can be a good way to get people interested in your services and products, which can be a free and easy way to generate some more traffic.
In fact, social media can be such a powerful tool that your social media presence can determine the entire trajectory of your business. Make sure to take advantage of this free tool!
6 Use Hashtags
Hashtags are a relatively new phenomenon, one that can group topics together and get your post more attention if used correctly. Using hashtags can get your post noticed by those outside of your social network, offering the potential to get discovered by those interested in the products your business offers.
7 Make Use of Landing Pages
Another free and easy to use traffic driver is landing pages. Landing pages are specific to your business offers for things like discount redemption code or starting a free trial. They contain details needed for a user to convert into a customer.
Digital marketing is the way of the future for any kind of business. If your business doesn’t have an online presence, it can spell doom for its ability to make money. By utilizing the tips and techniques we touched on above, you’ll be able to generate free traffic to your site in no time. Remember to focus on your business’s online presence, and customers will be flocking to your store before you know it!